Arai Earns 10th Straight #1 Ranking in J.D. Power Helmet Customer Satisfaction Study

Arai Helmets have earned the number-one ranking in J.D. Power and Associates' Motorcycle Helmet Customer SatisfactionMaybe it's time for them to retire the trophy ...?

For the tenth consecutive year, Arai Helmets have earned the number-one ranking in J.D. Power and Associates' Motorcycle Helmet Customer Satisfaction Study.

Think about that for a minute, please: J.D. Power began the annual study 10 years ago, asking riders like you to rank their satisfaction with their motorcycle helmets. That year - and every year since - riders have ranked Arai number one.

Which means that Arai owners are the most satisfied with their helmets compared to the owners of every other brand reported. Thousands of riders are asked every year, and every year the answer has been the same: Arai.

So you can forget the ads, the brags, and everything else the manufacturers claim. When riders are doing the talking, Arai is number one. What does that tell you

If you don't mind, we have just two things to say about this:

  1. Wow!
  2. Thank you!

What else can we say, except here's the main section of the J.D. Power press-release announcement: 

J.D. Power and Associates Reports:
Arai Ranks Highest in Customer Satisfaction with Motorcycle Helmets
for a Tenth Consecutive Year

Overall Satisfaction with Helmet Industry is at its Highest Level to Date

WESTLAKE VILLAGE, Calif.: 2 June 2008 — Arai ranks highest in satisfying motorcycle helmet owners for a tenth consecutive year, according to the J.D. Power and Associates 2008 Motorcycle Helmet Satisfaction StudySM released today.

The study measures the overall satisfaction of motorcyclists with their new helmet by examining 11 key areas: quietness; ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and comfort/fit.

Arai, with an overall index score of 819 on a 1,000-point scale, performs particularly well in comfort/fit and face shield's ability to keep the wind out ...

The study finds that overall satisfaction with motorcycle helmets has increased to an average of 761 in 2008—up 26 index points from 735 in 2007. All 11 measures of satisfaction improve in 2008 and are at their highest levels since the study's inception in 1999. Comfort/fit, ventilation/air flow and color/graphic design are the top three measures that most impact overall satisfaction.

"Manufacturers continue to improve on the key attributes that have the greatest impact on overall helmet satisfaction, maintaining the upward trend that began in the 2002 study," said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. "Across the industry, satisfaction with all 11 attributes improves by approximately the same amount, indicating consistency in efforts by manufacturers to enhance overall satisfaction."

The study also finds that the helmet industry as a whole improves with regard to perceived value for the money spent on a new helmet, with all brands receiving higher scores in perceived value in 2008, compared with 2007. Helmet owners who spend more money for a helmet perceive a higher value for their money than those who spend less.

The 2008 Motorcycle Helmet Satisfaction Study is based on responses from 5,386 purchasers of new 2007 model year motorcycles who provided information about their most recent helmet purchase experience and helmet use. The study was fielded in September and October 2007.